Ad impressions for Google's Android platform doubled those on Apple's iOS devices. However, the iPad stormed the tablet ad share with 456 percent impression growth from a year ago.
Google's (NASDAQ:GOOG) Android mobile operating system
Oct. 25 grabbed 56 percent of total ad impressions, fully double the 28
percent impression share enjoyed by Apple's (NASDAQ:AAPL) iOS, according to Millennial
Media's September statistics.
Millennial Media found that Android also beat iOS in application
ad spending by a count of 49 percent to 41 percent,
the same figure the ad network calculated in August. Moreover, Android once
again accounted for 15 of the top 20 devices on the network.
Samsung in September switched places with HTC on the
Android handset OEM leaderboard by a count of 16.5 percent to 15.5 percent.
Motorola was No. 3 with 10.7 percent, down from 11.3 percent in August. China's
Huawei tripled its growth year-over-year, and had two Android devices in the top
15 mobile phones on Millennial.
Apple's iPhone leads with 23 percent of impression share,
as the device accounted for 54 percent of the impressions on the iOS platform.
The iPod Touch and iPad corralled the remaining 46 percent.
However, Apple's iPad is dominant regarding ads
Millennial is seeing on the tablet form factor, accounting for 97 percent of
all ads shown via media slates. Ad impressions served through iPads jumped 456
percent from a year ago, proving that advertisers are increasingly pairing ads
with iPad apps and content.
Millennial's figures for October and November should
prove more interesting.
The stats will include ad impressions for the new
iPhone 4S, which launched Oct. 14 and sold over 4 million units its first weekend, as well as several new
Android phones, such as the Motorola Droid Razr and the Samsung Galaxy Nexus,
the first Android 4.0 "Ice Cream Sandwich" smartphone to hit the
market.
Apple has been particularly quiet about its iAd mobile ad
campaigns of late, while Google CEO Larry Page revealed on the company's third-quarter earnings call that Google's mobile ad business is expected to
bank $2.5 billion this year.
The company has also just introduced new ad
formats to better monetize mobile applications.
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