Android Market, Facebook Most Popular Android Smartphone Apps: Nielsen
Facebook, Android Market and several Google applications are among the most popular apps accessed via Android smartphones, according to Nielsen's new smartphone data research.Google's (NASDAQ:GOOG) Android Market, Facebook, as well as Google applications such as Search, Gmail and Google Maps, are roughly the top most popular smartphone applications for the Android platform, according to Nielsen.
Nielsen analyzed data from the smartphones of the thousands of participating consumer panelists to rank mobile apps by active reach, or the percentage of Android owners who used the app within the past 30 days.The market researcher, which broke down app use among three chief age segments, said Android Market and Facebook for Android were the top two apps used among Android phone owners aged 18 to 24, 25 to 34 and 35 to 44.
Nielsen's report comes less than a weeks after Google announced it had notched its 10 billionth app download for the Android Market, which has been vastly improved since its launch in October 2008. Android app downloads are helped by the fact the more than 200 million Android devices have been activated all over the world, with 550,000 activated each day. Of course, there is another side to this story: the Apple iOS and iPhone factor, which Robert Scoble explored in this blog post. Scoble looked at the idea that most of the so-called "coolest apps" come out on iOS first, then end up ported to Android. The gist is that most of the important, early development work for apps starts on iOS, then makes its way to Android later, for a variety of reasons.