Multiple Apps, Devices Are the Key for Android

By Clint Boulton  |  Posted 2008-09-24 Print this article Print

Data synch is over the air, which as Bakhshi noted, means "if your contacts are not already in Google apps, it presents a challenge."

However, Bakhshi added that if G1 can capture the interest of consumers and mobile developers it will bode well for Google's attempt to get its search, apps and ads in front of mobile device users.

He also said more devices are expected from HTC as well as other device vendors, including Motorola, Samsung and LG. This will be key, wrote Ovum Research's Adam Leach in a research note:

If, as Ovum suspects, other Android-based devices are equally as tied to Google's services as the G1 this will ultimately impact how quickly the Android platform is embraced by other mobile operators. As we have seen with the iPhone, Apple's stance to restrict involvement from network operators has reduced its appeal for some networks.

Leach said if Android is to become a credible platform it needs to be used in multiple handsets by a variety of phone manufacturers.

Cheng Wu, founder of mobile media platform provider Azuki Systems, said that solid Web services and content tailored for users on the G1 and future phones based on Android will help steer Google through competitive waters versus Apple.

Apple offers tight integration all the way up to the application itself with iPhone. Android advocates a minimal kernel that innovates based on open participation and development by the open-source community. Time will tell which approach can move faster, but neither will get up to the level of target services and content, which are the real vehicle of advertising and monetization.  

Wu stressed that there needs to be better services to bring the information and Web experience users can access on the desktop to the mobile device. Mobile Web services need to be made "snackable," allowing users to graze on different applications in short periods of time without getting trapped in them.

Mobile content also must be more personal, or targeted for individual users. These challenges aren't limited to the G1, but the smart phone market on the whole.

Wu, who uses an iPhone, said a user must be treated to content targeted for them as opposed to apps or content that get thrust upon them.

Ovum's Leach seems to agree. Pointing to the success that Apple has had with its App Store, he wrote that Google must build momentum for third-party applications that consumers will actually want to use.


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