Salesforce.com makes its AppExchange application store for CRM professionals available via smartphones and tablets based on Apple's iOS and Google's Android platforms.
NEW YORK -- Salesforce.com (NYSE:CRM) Nov. 30 made
its AppExchange enterprise application store available via smartphones and
tablets based on Google's (NASDAQ:GOOG) Android and Apple's (NASDAQ:AAPL) iOS operating
systems.
The move, part of the customer relationship management (CRM) software company's bid to blend mobile and
social technologies with the cloud, means the more than 1 million Salesforce.com AppExchange
users will be able to choose from nearly 40 mobile apps from their iPhone, iPad
or Android smartphones and tablets.
AppExchange users must go to
AppExchange.com from their handset or tablet to
browse and access apps from Salesforce.com and AppExchange partners all
designed specifically for each device.
Moreover, when users visit the AppExchange from their
mobile device, the store will filter by smartphone or tablet to show users the
apps available for their particular gadget. Salesforce.com said it is currently
supporting native and HTML5 apps on Android and iOS.
App titles on the AppExchange include Dragon for
Salesforce from Nuance, which lets Salesforce.com Chatter social network users
update their status by voice. The app will also let Concur users create and
update expense reports on the go.
Other partner apps available on AppExchange Mobile include:
Advanced Image Direct, Apttus, Cameleon, Docusign, Drawloop, Field Day,
FinancialForce, Foretuit, Get Satisfaction, Group Logic, Infuze Mobile, Model
Metrics, PepperMob, Proximiti, Red Funnel Consulting LLC, Scan Biz, ServiceMax,
Spectacle, Sylpheo and Xactly.
AppExchange also includes free, open source apps from
Force.com Labs, such as the HTML5 Contact Viewer and Salesforce Viewer for iPad.
Salesforce.com
announced the news via a blog post the same
day CEO Marc Benioff
unveiled the Social Marketing Cloud at Cloudforce here today.
This cloud leverages social monitoring, engagement and
analytics technologies from Radian6, which
Salesforce.com acquired earlier this year for $326 million.
The idea is to help Salesforce.com get a competitive
advantage over Oracle (NASDAQ:ORCL), which encroached on Salesforce.com's social
CRM market by
acquiring RightNow Technologies in October.
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