Facebook Invites Press to See Its 'New Home on Android'

 
 
By Michelle Maisto  |  Posted 2013-03-29 Email Print this article Print
 
 
 
 
 
 
 

HTC and Facebook are expected to show off a smartphone with deep Facebook integration at an April 4 event. 

Facebook has invited members of the media to an April 4 event at its Menlo Park, Calif., headquarters, and the invitation asks recipients to "Come see our new home on Android."

Though Facebook CEO Mark Zuckerberg has said that "building out a whole phone" doesn't make sense for the social media company, it's expected that the details Facebook doesn't care to deal with will be left to smartphone maker HTC.

Sources have told Tech Crunch to expect a modified version of the Google's Android OS with "deep native Facebook functionality on the home screen that may live on an HTC handset."

Tech Crunch says it's also been told that an HTC phone could run a Facebook "flavor" of Android. Or people should think of it as a Facebook "application layer" over Android.

Supporting the idea that Facebook's "new home" will be on an HTC phone are reports that the pair are working on a marketing campaign.

According to people familiar with the campaign, "The advertisements are designed to focus on the potential user of the device, not on the hardware or software," 9to5Google reported March 28. "As a nod to this phone being a much-expanded version of the Facebook application found on iOS and standard Android devices, one of the tag-lines for the device is 'more than just an app.'"

Facebook and HTC have teamed up before, but never successfully. In 2011 they introduced the unfortunately named HTC Salsa, which featured a dedicated Facebook button, and the text messaging-focused ChaCha, which also included a Facebook button (below its QWERTY display) and sounded like it should come with a basket of tortilla chips.

The pair have hopefully learned a few things since then—not least about choosing names—and will show off a device that can compete against Apple's iPhones and Samsung's upcoming Galaxy S 4. HTC knows how to make an excellent smartphone—as it's proven with the One and the One X—but not how to lure consumers away from Apple and Samsung. Facebook, hopefully, will this time provide the extra convincing power HTC has been missing.

Earlier this month, Unwired/View got a hold of what it said are the specs of an HTC-Facebook phone. Code-named Myst, it features a 4.3-inch display with a resolution of 320 pixels per inch (ppi). This is just shy of the 208 ppi on the iPhone 5, but a marked drop from the 468 ppi on HTC's upcoming flagship, the HTC One.

The Myst is also said to run a 1.5GHz dual-core processor, include 1GB of RAM and 16GB of storage, support Long Term Evolution (LTE) and High Speed Packet Access (HSPA) and feature 5- and 1.6-megapixel cameras.

"We're expecting Myst to arrive Stateside ... sometime this spring," said the report. "Naturally, the Android Jelly Bean-powered slate will ship with a full complement of FB software pre-loaded, such as a new version of the Facebook app, Facebook Messenger and Instagram, among others."

Facebook recently added voice calling to Messenger, making that a likely component of the phone, as well as a Poke app that lets users send Facebook messages that have a limited time. Users are "poked" to alert them to read it ASAP.

 
 
 
 
 
 
 
 
 
 
 

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