Google Play Store Pulls Apps That Block Ads

 
 
By Todd R. Weiss  |  Posted 2013-03-14 Email Print this article Print
 
 
 
 
 
 
 


In an update on an AdAway Webpage, Rummler wrote that his app "was removed due to 'Violation of section 4.4 of the Developer Distribution Agreement.' Thus, it will never be available on Google Play again."

In response, he wrote, users who are seeking the app can find it instead through "F-Droid, the open alternative to Google Play."

Several other ad-blocker apps were also removed by Google Play, including AdBlocker and AdFree, according to a story by TechCrunch.

A huge portion of Google's revenue comes from ad revenues, so the ability of advertisers to get their ads in front of viewer's eyeballs is huge for the company.

Google Play, which was created in March 2012 to combine what until then were separate sites where Android lovers could buy their favorite apps, music and ebooks, has been a huge hit.  Before Google Play, users had to shop through the individual Android Market, Google Music and the Google e-Bookstore sites.

By September 2012, Google Play had served up more than 25 billion downloads to app- and game-hungry Android users, reaching a significant milestone in only six months.

According to Google, the 1 billion Android app download mark was reached in mid-2010, while the 2 billion app download mark was hit in mid-2011. That number soared to 10 billion by the end of 2011, then to 15 billion in early 2012, before soaring again to 25 million in September.

Google Play hosts more than 675,000 apps and games, up from about 450,000 in March 2012, according to Google.

Google Play has been Google's answer to the App Store as both companies are locked in a fierce battle for the lion's share of the mobile-device market. Google also faces a rising threat from Microsoft, which is planning to issue tablets running Windows 8 in late 2012.

In the global smartphone market for the third quarter of 2012, Google's Android was the mobile OS of choice on 75 percent of the 181.1 million smartphones that shipped around the world, which was five times the 14.9 percent market share of Apple's iOS for the same period, according to IDC analysts.

Those figures show remarkable progress for the four-year-old Android OS against competition that includes the still-strong popularity of Apple iOS, a drastically smaller BlackBerry market, Microsoft's multiple Windows Phone efforts and the rest of a straggling field.

Android use has been going through the roof worldwide. In fact, Android hit 500 million device activations overall in mid-September 2012, just as Apple's latest iPhone 5 was about to launch.



 
 
 
 
 
 
 
 
 
 
 

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