Apple sold 3 million new iPads since the tablet's launch March 16. AT&T is also claiming record iPad sales and activations.
Apple claims
it has sold 3 million new iPads since the next-generation tablets March 16
release. That comes within hours of Apple CEO Tim Cook announcing during a
March 19 conference call that the new iPad had sold in record numbers.
AT&T also
reported that it set a single-day record for iPad sales and activations on
March 16, the first day of the new devices release. Unlike Apple, however, the
carrier didnt cite specific numbers to back up that claim.
In a March 19 statement posted on Apples Website,
Philip Schiller, the companys senior vice president of worldwide marketing,
claimed that weekend had produced the strongest iPad launch yet.
Analysts
previously estimated that Apple could sell as many as 1 million units of the
new iPad March 16. While the sell-through number is impossible to predict,
given uncertain iPad supply levels, Gene Munster, an analyst with Piper
Jaffray, wrote in a co-authored March 12 research note, sales of over [1
million] iPads on launch day would be a slight positive relative to the Street
consensus at 10.1 [million] iPads in the Mar-12 quarter.
On March 16,
his firm observed some 750 people standing in line around Apples flagship
Fifth Avenue store, a number that he proclaimed was better than we expected,
given the combination of nine days of preorders for the new tablet, along
with the 8 a.m. release time (when a lot of people would presumably need to
head to work, instead of wait in a line outside an Apple Store) and the
presence of a Grand Central Terminal store nearby.
At the Grand
Central Terminal store, eWEEK found a
line of several dozen iPad purchasers that, while long, nonetheless moved at a
fairly quick pace. At 8:30 a.m., the line was smaller and less energetic than
the one for that stores grand opening (so to speak) in December 2011.
According to news reports, Apple Stores around the country also had lines in
front of them ahead of the opening, and shipment times from Apples online store
have steadily crept up to two to three weeksan indicator of high demand.
The new iPad
(Apple hasnt given it an official-sounding name along the lines of iPad HD
or iPad 3) features a high-resolution Retina Display, an improved camera and
processor, and comparable battery life to its predecessors.
In a bid to
further pressure the competition, the new iPads prices top out at $699 for the
WiFi-only, 64GB model and $829 for the 64GB model with WiFi and 4G. Those in
the United States will have the option of purchasing the new iPad with 4G Long-Term
Evolution (LTE) connectivity on either Verizon or AT&T.
Follow Nicholas Kolakowski on Twitter
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
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