Apple Replaces iPhone 5s with iPhone SE, Updates iPad, iOS

By Chris Preimesberger  |  Posted 2016-03-21 Print this article Print

iPad Pro: Retina Display, Four-Speaker Sound

The new iPad Pro includes a 64-bit A9 chip, wide-color Retina display, four-speaker audio, 4K video, 12 megapixel iSight camera, Retina flash and iOS 9.3.

The iPad Pro (9.7-inch screen) pricing starts at $599 for the 32GB model for WiFi only and ranges up to $1,099 for the 12.9-inch, 256GB iPad Pro.

iOS 9.3 runs on 80 percent of active iOS devices, while the latest Android version (Marshmallow) is running on about 2 percent of Android devices, product manager Greg Joswiak said.

Cook noted that there are now more than 5,000 apps for Apple TV in the AppStore, including dictation, Siri, iCloud Photo Library, and Folders for images and video.

Cook noted that the Apple Watch, launched two years ago, is now the "No. 1-selling smartwatch in the world," without giving sales numbers.  He observed that "about one-third of Apple Watch users change their bands regularly," so the company showed some colorful, new choices for those folks.

Apple Lowers Price of Watch to $299

Apple has lowered the entry-level price for the watches to $299.

Apple Senior Vice President Lisa Jackson showed a video that highlights an Apple-designed and -made robot, called Liam, that is used to take apart recycled iPhones to reuse some of the components. It unscrews screws, pulls out silver and gold parts, discards unusable components and generally helps the environment by doing all this.

Cook started the March 21 event by addressing the current hotly contested issue of how much control government should have when it comes to encrypted data on personal electronic devices. Apple is legally contesting the FBI's order for it to unencrypt information an iPhone 5C that belonged to a now-deceased terrorist who killed 14 people in San Bernardino, Calif., last Dec. 2.

The FBI believes there is information on the iPhone that, if obtained by law enforcement, could help circumvent similar attacks in the future.

Cook Reiterates Apple's Stance on FBI Order

"We built the iPhone for you, our customers, and we know it is a deeply personal device," Cook told audience members. "With that, comes a significant responsibility. We need to decide, as a nation, how much power the government should have over our data and our privacy. We owe it to our customers and we owe it to our country. This is an issue that impacts all of us, and we will not shrink from this responsibility."

What will turn out to be more significant in the long run, perhaps, is that this event turns a page in Apple's 40-year history: The next corporate event will be held at the company's new spaceship-like headquarters across Highway 280 from the original campus.

Cook said the next Apple event will be held in a futuristic new auditorium on its new campus in Cupertino—located on the same lot Hewlett-Packard used for more than two generations.


Chris Preimesberger

Chris Preimesberger is Editor of Features and Analysis at eWEEK. Twitter: @editingwhiz


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