Apple Uses Earth Day to Announce Green Initiatives, Provoke Samsung
NEWS ANALYSIS: Tim Cook, in a mission statement of sorts, says Apple wants to leave the world better than it found it—and Samsung's welcome to copy.Apple, on Earth Day, announced to visitors to its site: "We want to leave the world better than we found it." That's a tall order for a company that keeps factories churning, turning plastic and chemicals and metal into hundreds of millions of devices that head to all corners of the world. But, in a smartphone market struggling to create new attention-grabbing innovations, it's also a new way for Apple to set a high bar in its competition with Samsung, and to hurdle over it. "We aim to create not just the best products in the world, but the best products for the world," Lisa Jackson, Apple's vice president of environmental initiatives, wrote in an expanded Environmental Responsibility section on the Apple Website. "We have a long way to go, but we are proud of our progress," she continued. "For example, every one of our data centers is powered entirely by clean sources such as solar, wind and geothermal energy. So whenever you download a song, update an app or ask Siri a question, the energy Apple uses is provided by nature." Elsewhere on the site, Apple added, "We're still the only company in our industry whose data centers are powered by 100 percent renewable energy and whose entire product line not only meets but far exceeds strict Energy Star guidelines."
Also posted to the site is a new ad (Apple calls it a "film") called Better, in which CEO Tim Cook's voice plays over images of nature, Apple products being made in factories and Apple's data centers, including the array of solar panels that power its data center in Maiden, N.C.