NEWS ANALYSIS: Apple is holding a special event to unveil the iPad 3 on March 7. But what should we all expect from the show?
is holding its special iPad 3 event on March 7
. The big day is expected to
show off the company's new tablet plansand potentially show off not one, but
two new iPads. For its part, Apple has not commented on what it has planned for
the show, but that's not necessarily out of the norm, given the company's
history. As a result, there are a host of major question marks surrounding the
iPad 3 event.
But rather than focus on what the iPad
3 might come with, it might be a better time to discuss some of the things that
will likely happen at the event. From an appearance from Apple CEO Tim Cook to
the possibility of a new Apple TV launching, the company's iPad 3 event is
slated to be the biggest one we've seen in a long time. And consumers around
the world will be anxious to see what happens.
Tim Cook to fall backagain
At recent press events, Tim Cook has
come out on stage initially, but left much of the presenting work to his top
executives. Chances are this will happen again. Cook is simply not comfortable
in the spotlight, and it seems he doesn't want to be a Steve Jobs copycat. So,
while he might unveil the iPad 3, don't expect him to talk details.
iOS 5.1 talk
iOS 5.1 is expected to be shown off at the iPad 3 event
. The operating
system is currently in testing and is getting closer to its public launch. What
better place to unveil the software, which will come with a host of security
and bug fixes, than with the iPad 3?
Sales figures, galore
If Apple likes to do anything at its
press events, it's tout its success. At the March 7 event, expect the company
to kick things off with the latest iPad, iPhone and maybe even Mac sales data.
That usually provides the foundation for all Apple announcements after that,
and it shouldn't be any different this time around.
At the same time, Apple likes to draw
distinctions between its products and those offered by other companies. So there's
a good chance that Apple will show
iPad market share compared with Android share
. There's also a good chance
it'll talk about future consumer and enterprise buying expectations. Oh, and
expect all that to be glowing.