For example, arguing over whether Apple should be in the PC business is lunacy. You can argue whether Apple should be in the PC hardware business—I think yes—but I cant imagine why Apple should abandon the computer business entirely. And I even have this fantasy in which Apple turns PC hardware on its head, which Ill share in a moment.
If Apple did dump Macintosh, what business would the company be in? I presume this means the server and storage farm businesses would also go away. That would leave consumer electronics and maybe some software, which would have to be rewritten for Windows.
While the concept of Apple writing Windows apps is an interesting idea, consumer electronics, even with the success of the iPod, is way too iffy to bank the companys future upon. Apple has but one commercially successful CE line—the music players—and hasnt been able to develop any other hits.
Count on the fact that the day Apple announces its getting out of the Mac business that iPods would start to tank due to some completely unrelated circumstance.
Apple pioneered digital cameras and PDAs, but abandoned both, seemingly never to return. The company might bring some value to wireless devices, and there have been rumors of an Apple-designed phone, but at least printed account was merely Steve Jobs "playing" a well-known newspaper reporter.