Apple Is Still Microsoft Pal
This David-and-Goliath rivalry drives end-user benefits on both sides.The relationship between Apple Computer and Microsoft reminds me of an anecdote about the Cold War alliance between Albania and the Peoples Republic of China: At a bipartisan conference, Albanian representatives bemused their Chinese hosts by insisting that their tiny country was the natural leader of a bloc comprising 802 million citizens2 million of them Albanian. Despite our wee market share, Mac users radiate similar confidence about Apples relationship with Microsoft. Redmond may have the numbers, but Apples technology and marketing keep a core of pro users in its camp. And the companies basic modus vivendi remains secure and mutually beneficial.
Microsofts Mac Business Unit recently complained about slow adoption of Mac OS X. Kevin Browne, its outgoing general manager, hinted that if Apples new operating system flopped, Microsoft might reconsider its commitment to Mac apps. But Microsofts Mac presence is healthy and lucrative, a fact the company drove home with recent ads emphasizing its Mac support and a rebate campaign that bundles Microsoft Office with Power Macs.