Apple Issues Formal Apology for 'Baby Shaker' App
Apple, one day after pulling the controversial "Baby Shaker" application from the App Store, issued a formal apology. The fervor darkens what was otherwise a bright week for Apple, with the company posting its best-ever results for a non-holiday fiscal quarter, including the shipment of 3.7 million iPhones.Apple issued an apology for its "Baby Shaker" App, in which users could "shake" a virtual infant using the iPhone, a day after removing the controversial application from the App Store.
"This application was deeply offensive and should not have been approved for distribution on the App Store," Natalie Kerris, a spokesperson for Apple, said in an April 23 statement. "When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."
Despite removing the 99-cent "Baby Shaker" application from the App Store, which had originally been posted on April 20, calls for an apology from the company had continued unabated.
Apple has pulled Apps before, usually offering a reason to support the decision. A clause in the iPhone SDK agreement states that "Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind."