Apple Set to Launch $500 Mac
In a bid to take advantage of the success of the iPod music player, Apple is set to release a Mac retailing at under $500.In a bid to take advantage of the success of the iPod music player, Apple Computer Inc. is set to release a Mac retailing at under $500. A report on Mac news site Think Secret claimed that the product, code-named Q88, is expected to be announced on January 11 during Apple CEO Steve Jobs keynote speech at Macworld Expo in San Francisco. The new Mac will utilize a 1.25GHz G4 processor and will come in a small, flat enclosure similar to that of the popular LC series of Macs from the 1990s. Although the product will be priced at under $500, this will not include a monitor or DVD-R drive, and hard drive capacity will be between 40GB and 80GB.
Apple has traditionally eschewed the low-end PC market in favor of high-margin, higher-priced computers. However, according to sources cited by Think Secret, the runaway success of the iPod has persuaded the company that a low-cost Mac could be a winnera view supported by some analysts.