Apple Updates Desktops, Adds New Mac Pro with Intel Xeon Processors
Apple announced a new Mac Pro featuring an Intel "Nehalem" Xeon processor as part of a wide-ranging March 3 product rollout. The company also updated its iMac and Mac mini desktop lines with a 24-inch iMac and a Mac mini with Nvidia GeForce 9400M integrated graphics.Apple announced on March 3 a new Mac Pro that utilizes Intel "Nehalem" Xeon processors, along with updates to its iMac and Mac mini desktop lines. The quad-core Mac Pro, with a starting retail price of $2,499, features one 2.66 GHz Quad-Core Intel Xeon 3500 series processor of L3 cache. It also features 3GB of 1066 NHz DDR3 ECC SDRAM memory, expandable to 8GB.
The 8-core Mac Pro, with a retail price starting at $3,299, features two 2.26-GHz Quad-Core Intel Xeon 3500 series processors, also with 8MB of shared L3 cache. Its 6GB of 1066 MHz DDR3 ECC SDRAM memory is expandable up to a full 32GB.
In addition, Apple also announced new products in its iMac and Mac mini lines, particularly a 24-inch iMac priced at $1,499 that features twice the memory and storage capacity. The 24-inch iMac can include up to a 3.06 GHz Intel Core 2 Duo processor, along with 4GB of 1066 MHz DDR3 memory and a 640 GB or 1TB Serial ATA hard drive. The 20-inch iMac, which retails for $1,199, is driven by a 2.66 GHz Intel Core 2 Duo processor. The 24-incher has 30 percent more screen real estate over its 20-inch cousin. The Mac mini, starting at $599, features a 2 GHz Intel Core 2 Duo processor and up to 4GB of DDR3 1066 MHz memory squeezed into a unit that measures 6.5 inches by 6.5 inches by 2 inches. Also offered from Apple is a 2.0 GHz Mac mini with a suggested retail price of $799, based on an Intel Core 2 Duo processor. Apple also chose to highlight the Mac mini's energy-efficient capabilities; the desktop draws less than 13 watts of power when idle, or 10 times less power than a typical desktop PC, according to the company. "The Mac mini is not only our most affordable Mac, it's also the world's most energy-efficient desktop computer," Tim Cook, chief operating officer of Apple, said in a statement. The new Mac Pro is also designed to be environmentally friendly, meeting Energy Star 4.0 requirements and featuring a "highly recyclable aluminum" enclosure. The iMac and Mac mini also meet Energy Star 4.0 requirements, use PVC-free internal components and feature material-efficient system and packing designs. "These days people are more concerned about price, and the Mac line hasn't addressed that as well as [Apple] could," Steve Baker, an analyst with NPD Group, said in an interview. "They still need a $999 system, and I'm disappointed they don't have one. In the face of 30 percent sales declines, that's what mainstream consumers want. "They talked a lot more about Mac mini than they have in a long time, and that's encouraging because of the mini's price point," Baker added. "It gives them another story to tell - the fact they talked so much about the energy efficiency means they may spin off some marketing and advertising [for] the mini." Editor's Note: This article has been updated with commentary from an analyst.