Corel Argues that NPDs

 
 
By Matt Hines  |  Posted 2006-01-24 Email Print this article Print
 
 
 
 
 
 
 


Figures are Misleading"> Corel officials argued that NPDs figures are somewhat misleading, saying that traditional retail stores represent only a small fraction of the market for packaged software. To get the whole picture, said Richard Carriere, general manager for the Office Productivity unit at Corel, people should consider the entire channel, including online stores, commercial resellers and PC manufacturers.
If you look at NPDs overall numbers, which include most of those distribution methods, he said, WordPerfect "vastly outsells iWork."
"NPD shows that iWork sold around 50,000 units at retail last year, while Corel sold that many to one account in the [Justice Department]," Carriere said. "If you were to take into account [manufacturers] and direct [sales], millions have chosen WordPerfect Office in the last year." Another promising harbinger for iWork sales has been Apples ability to successfully market its .Mac online software package at its retail stores, which includes Web-based applications for e-mail, publishing photos and collaborating with other people. Swenson said
.Mac was the second-highest selling software title in its stores behind only Mac OS 10.4, which he views as an impressive feat, as such online applications havent yet become popular with consumers. While companies such as Salesforce.com have had a major impact in the enterprise software arena, offering applications hosted online for subscription fees rather than selling hard copies of products with open-ended licenses, Swenson said the trend is only just catching on with people outside the business world. "People are really just starting to figure out the right formula for software as a service for consumers; anti-virus applications are one good example," Swenson said. "You have to give Apple credit for doing a nice job of getting its in-store sales reps to move something like that, which it appears theyve had some success in doing." Check out eWEEK.coms for the latest news, reviews and analysis on Apple in the enterprise.


 
 
 
 
 
 
 
 
 
 
 

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