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By Matthew Rothenberg  |  Posted 2002-07-25 Email Print this article Print
 
 
 
 
 
 
 


: Whats Next?"> Whats next? Back to the future, Apple is reportedly on the verge of announcing one key product it opted to omit from the Expo lineup: the long-awaited revamp to its professional-strength Power Mac towers. Before the event, Think Secrets Nick dePlume had already cautioned eWEEK readers that those models wouldnt make it out of the door until August, but that didnt stop some professional users from hoping Apple would relent with an Expo announcement that its towers were finally going to break the venerable Power Mac G4 mold. (I really enjoyed a recent satire on the always-delightful CrazyAppleRumors.com that suggested Jobs had simply forgotten this announcement in the keynote rush!)
Now that Expo is behind us, the rumored announcement of new Power Macs looms as the Next Big Thing for the Mac community, and it promises to complement the competitive equation that Jaguar started.
Pairing the new OS performance boosts and enhanced cross-platform citizenship with pro models that feature a significant motherboard redesign modeled after some of the enhancements of the rack-mounted Xserve, notably faster processor speeds and a speedier system bus should afford a much-needed shot in the arm to Apples perennial hard core of graphics and publishing professionals. I expect that Apple will have a compelling story to tell in time for Septembers Seybold Seminars San Francisco as well as the simultaneous Apple Expo in Paris. Watch this space, and tell me what you think of Apples announcements—present and future. Mac veteran Matthew Rothenberg is online editor for Ziff Davis Medias Baseline and CIO Insight magazines.
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    Online News Editor
    matthew_rothenberg@ziffdavisenterprise.com
    Matthew has been associated with Ziff Davis' news efforts for more than a decade, including an eight-year run with the print and online versions of MacWEEK. He also helped run the news and opinion operations at ZDNet and CNet. Matthew holds a B.A. from the University of California, San Diego.

     
     
     
     
     
     
     

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