Opinion: Who will Apple target with its next version of Mac OS X? With details slim on what's coming in Leopard, the current match ups between Windows Vista and Mac OS X are centered on a short set of interface details.
Little is known for sure what Steve Jobs will reveal to the throng of coders at Apple Computers Worldwide Developers Conference
on Aug. 7.
However, its a good bet that the current more-general debate between Macs and Windows platformsthe longtime battleground for PC and Mac partisanswill quickly move to a specific fight between Mac OS X Leopard and Windows Vista. And that may, or may not, be a good turn for Apple.
So, what do we know of Apples plans?
For sure the company will provide developers with detailed information about the new features and foundations in Mac OS X 10.5, aka Leopard.
According to the conference schedule,
Leopard Server will also be introduced, bringing a "giant step forward in capabilities and performance for deploying and managing Apples industrial-strength server operating system."
On the Windows compatibility front, we know that Mac OS X Leopard will feature the release version of the Boot Camp Assistant that lets Intel-based Macs boot into Windows.
But this is really about everything that is known for a certainty. Of course, there are plenty of other theories to be found around the Web.
Rumor sites have spoken of Apple making some deal for the Parallels
virtualization software, which was released in June.
However, VMware looks to announce its Mac version at WWDC (weve received launch party invitations already). Will either product make it onto the keynote stage for demonstration?
Some other likely candidates are Finder upgrades, the release of a new version of the iPod nano and movie rentals
through the iTunes online store.
The Finder is due for help and Phill Ryus contest for fake Leopard screenshots
drew a bunch of thoughtful and useful entries. Apple may pick up on some of the suggestions.
Others suggest that we will see a flatter, tabbed look to the Leopard interface, replacing the standard bubbly-blue popup control,
Perhaps this grayer look and feel will make switchers from Windows XP feel more comfortable.
Whatever surfaces on Aug. 7, the selection process for Leopard features must have been tough for Apple. Which market segment should it target? Perhaps the current installed base of Mac OS X users? Or the growing group of "switchers," who are defectors from Windows? Or the platforms strong group of professional content developers? Or perhaps target new audiences in small business and even the enterprise?
What features do eWEEK readers want in OS X 10.5? Think network computing and Windows compatibility. Click here to read more.
At the same time, Apple must be looking over its shoulder (or on the horizon) at Microsoft and the looming release of Windows Vista. Should Apple target Leopard outwards to address the feature set of Vista, or inwards, towards the requirements of Mac customers and its software developers?
Unhappily for executives in both Cupertino and Redmond, Microsoft has made Vista a moving target, pulling features here and there, and making significant changes in direction for some components touted a year ago. That must have made Apples choices more difficult.
Apple cant rely on Windows "switchers."