Dreaming of an Apple Cell Phone? Think Different
Mac fans are clamoring for Apple to develop its own cell phone, but Wireless Supersite Editor Ross Rubin explains why the Macintosh maker won't phone home.
A video editor in Apples marketing department peers into the windows of Final Cut Pro 4.0 and edits a Macworld Expo video guaranteed to take the audiences breath away. First comes the montage of celebrities gushing over the toy theyve been using for the past few weeks under the reasonable condition that if they let anyone see it, snipers will instantly converge. Then, the camera focuses in on Jonathan Ive, the Apple Wunderkind whos brought you such stunning designs as the PowerBook G4, flat-panel iMac, and the original iBook. (Well, two out of three aint bad.)
"With the iPhone," he intones, "we knew it wasnt enough to create an incredible fusion of style and functionality. We had to rethink the way people use a mobile device." The scene cuts to a rotation shot of a sleek sliver of white polycarbonate and chrome, complete with a gleaming illuminated Apple logo and ... Hey! Wake up!
Why? Because while those who sound like theyre smoking something may think Apple has