Mac OS X and Quark: Trouble for DTP?
The next version of XPress will be Mac OS X only, forcing the hand of pro publishers reluctant to switch platforms.The publishing industry built atop Mac technology is bound for flux, as Apple Computer Inc., of Cupertino, Calif., and page-layout market leader Quark Inc., of Denver, both prepare to pull the plug on the classic Mac OS and focus exclusively on Mac OS X. While Apples September announcement that as of January, new Macs will only boot into Mac OS X garnered much attention from the Mac community, Quarks simultaneous bombshell went almost unnoticed: During a session at Seybold Seminars in San Francisco, James Therrien, manager of professional services at Quark, acknowledged that the next major version of QuarkXPress will run only on Mac OS X and Windowsnot Mac OS 9. These twin moves will alter two decades worth of publishing traditionand investment. Starting in the mid-80s, Apples, Adobe Systems and Quarks offerings have shaped the standards of professional publishing: The Macintosh platform remains the global computing environment of choice for the industry, and QuarkXPress has dominated print publishing for more than 15 years.
Now, that venerable status quo is headed for a shake-up. Apple has been working hard to make Mac OS X into a viable, industrial-strength operating system and to convince key third-party developers to turn their attention away from earlier versions of the Mac OS.