Whats In Store for
Summer 2004?"> However, industry observers saw this debate as potentially sparking a change on Apples part to a one-show-a-year strategy, with heightened emphasis on events such as Apples Worldwide Developers Conference and independent press events. Despite the upheaval, Korse categorized the summer 2003 event as "very successful," with 140 to 150 companies participating and drawing 11,000 to 13,000 visitors.Apple representative Lynn Fox declined to comment on any of the companys trade show plans or strategy. Korse said that IDG will continue "producing Macworld events for the Macintosh community," but that it is too early to tell about attendance for the summer conference. Addressing the move of the LinuxWorld 2004 Conference and Expo from New York to Boston, Korse said that that change came about due to an entirely different set of reasons. "It had been successful in New York," Korse said, but a problem arouse when the Javits Center simply ran out of space. Javits was also hosting the National Variety Merchandise Show on the same dates, Korse said, and that event grew to take up all available space. The Javits administrators offered alternate dates for LinuxWorld, but, Korse said, none were workable, leading to a change in venue rather than date. Discuss This in the eWEEK Forum Mark Hachman and David Morgenstern, eWEEK.com, contributed to this report.
Hes more optimistic about the summer of 2004, though. Korse said that a "more normal" Macworld Expo will debut in Boston, although Apple was "not at this time" committed to participating.