Apple Enterprise Letters, Page

By Matthew Rothenberg  |  Posted 2002-05-10 Print this article Print

3"> Apple Enterprise Letters, Page 3

For Mac users with IT/IS experience, Apples efforts in this area are greatly appreciated! My patience has finally been rewarded.
Id expect that Apple will not make great inroads into the corporate enterprise market until after the education market takes up these unique offerings and begins to run with them. (And when I say "education," I dont expect just K-12; Im thinking that well see these offerings being employed at some higher-ed. locations very shortly, maybe even in some pretty high-profile institutions.)
Once they catch on there, youll see a very simple yet obvious infiltration into the corporate market. As IT/IS students transfer into the workforce, theyll bring their Mac OS X experience to the workplace. Smaller and intermediate-sized companies will also be early adopters. I suspect that with Apple being Apple, well see many big improvements to setting up and maintaining a network. Small and intermediate-sized businesses will be the first to see the wisdom of that bottom line and wont have near the same bigotry toward Apple as IT/IS departments in big corporations do now. With the networking additions that Jaguar will bring to the party, well see a wonderful parity for Mac users in the Windows world. Suddenly, there will be no real excuses, no more reasons to exclude Macs in the workplace—even if corporate employees just start bringing in their PowerBooks and iBooks and hooking them on up to the network. Im just waiting for the first real big Fortune 500 company that steps up to the plate and knocks one out of the park for Apple by announcing its intention to replace all its corporate PCs and servers with Macs. Oh, that will be the day! And Ill be the first in line to apply to that companys IT/IS team. Bob McCormick

I think these recent moves have impressed not just the core Apple constituency, but Windows, Linux and Unix advocates as well. These are welcome moves to make Mac servers more enterprise-friendly and intercompatible—a full-bodied upgrade with cross-platform-y goodness (as the people at "As The Apple Turns" might say). One thing Im wishing for is a set of robust APIs for IP telephony. There is already support for SIP (Session Initiation Protocol) in Windows, and standards like H.323 have been on the platform for a long time. Unified messaging is a key component for enterprise penetration: Companies are moving to all-VoIP networks when they get the opportunity, but as far as I know, there are no APIs for OS X. AJ Kandy

Mac OS X 10.2 looks to be one exciting release. I hope there are a few other, as-yet-hidden, secrets under the bonnet, like 64-bit OS (with the requisite hardware to match) and a version that runs on Intel hardware. (Think of the developer support Mac OS X would receive then; goodnight, Windows monopoly!). In any event, Apple has finally seen the light when it seeks to make OS X the most compatible, cross-platform friendly around. With the explosion of support from Unix and other developers (e.g., the newfound support for porting games to Mac those chaps who wrote the DirectX support and the huge boost from scientific Unix developers) combined with amazingly strong consumer/creative interest (thanks to iTunes, iPhoto, iDVD, iPod, DVD Studio Pro et al.), Mac OS X has a very bright future indeed. James MM Rolevink

Steve Jobs has been doing right 95% of the time since he got back to Apple. The progress Apple has been making these pass couple years have been great, and the Mac OS X G4 iMac I just got is excellent! For the first time in a long while, I feel that Apple will have a bright future and will be able to break away from past ups and downs as a more steady cooperation financially. However, there is one little nagging thing in the back of my mind: this little company called Motorola and its inability to catch up with the CPU megaherz race! Chuck Wong
Digital surfacer
Mitsubishi Motors Research & Design Center
Cypress, Calif.

Online News Editor
Matthew has been associated with Ziff Davis' news efforts for more than a decade, including an eight-year run with the print and online versions of MacWEEK. He also helped run the news and opinion operations at ZDNet and CNet. Matthew holds a B.A. from the University of California, San Diego.


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