AdMob is offering a software development kit that supports native iPad applications with two ad formats.
AdMob has announced that its iPhone
OS software development kit now supports native iPad applications
In a June 2 blog post, AdMob CEO Omar
Hamoui said, "Our iPad App SDK is available for all publishers to download
and install in their applications. We had strong interest from developers in
the SDK while it was in beta and we're excited to make it generally
Hamoui continued, "Our new SDK is unified across all devices running
the iPhone OS, which means that developers can download one binary for
development across all Apple iPhone OS devices-iPhone, iPod Touch and iPad.
AdMob's unified iPhone SDK makes it easier for developers to quickly integrate
our code and start monetizing their applications.
"The new SDK supports two ad formats in native iPad applications: text
and tile ads and image ads. Both of these ad formats are available in the three
IAB [Internet Advertising Board] standard ad sizes: 300 by 250, 728 by 90 and
468 by 60."
Moreover, he said, "The new text and tile ad formats contain the same
35 characters as our standard CPC
[cost-per-click] text ads and are easy to create directly in the AdMob
interface. The 35 characters of text are automatically reformatted into all
three ad sizes depending on which size ads publishers have implemented in their
"Image ads become broadly available starting next week. We recommend [that]
advertisers using image ads provide all three ad sizes to maximize the reach of
"We're already working with advertisers to create compelling iPad
campaigns. Amazon.com is currently running a campaign promoting their Kindle
for iPad app."
Hamoui said AdMob also has "put together a sneak preview of the
creative potential of iPad ads using HTML5. ... We're excited about the
potential of the iPad for both advertisers and publishers and will continue to
invest in providing best-in-class monetization and advertising solutions on
this platform. Advertisers should note that any ads targeted to the iPhone OS
include the iPad by default and it is also possible to target only iPad
Hamoui explained that "AdMob was one of the first companies to launch
ad units for both iPhone and Android applications." Now, he said, "We're
helping to drive innovation on the iPad. We consider today's launch of text and
tile and image ads for iPad native apps to just be the starting point. We're
always thinking about what's next and working to leverage the unique
capabilities of mobile platforms to create engaging ad experiences."