Adobe Systems will be highlighting its new advances in video and dynamic media software technologies that improve the creation and delivery of content across personal computers, televisions and mobile devices at the National Association of Broadcasters 2009 show in Las Vegas. Adobe also announced Adobe Flash Platform for the Digital Home, which brings Flash to TVs, among other things.
will be highlighting its
new advances in video and dynamic media software technologies that improve the
creation and delivery of content across personal computers, televisions and
mobile devices at the National Association of Broadcasters 2009 show in Las
At the NAB show, which started April 18
and runs through April 23, Adobe introduced a software framework, code-named
Strobe, that will help establish an open industry standard for media players
and accelerate the creation and delivery of high-quality video and interactive
experiences for Web audiences. Adobe made its announcements on April 20.
The framework will enable developers using Flash technologies to quickly and
easily add rich functionality-such as advertising, user measurement and
tracking, and social network integration-into new custom players that can be
branded for individual content owners, Adobe officials said.
"With Strobe, we're delivering an open framework that enables media companies
to focus on their core competency, creating great content that people want to
see, instead of developing their own video players from scratch," said Jim
Guerard, vice president and general manager of Dynamic Media at Adobe, in a
statement. "Adobe is committed to driving Web innovation and now with Strobe,
we are helping to create an open framework for media players, enabling
developers and media companies to focus on developing, delivering, and
monetizing content so they can extend their online media efforts."
The new Strobe framework builds on the vision of the Open
, a broad industry initiative to deliver a consistent run-time
environment across desktops, televisions, mobile phones and consumer
"Akamai has always believed in the need for open standards around the video
player application to make it easier for content owners to quickly and
seamlessly develop, distribute and monetize online video," said Tim Napoleon,
chief strategist for Akamai. "Since bringing the Open Video Player initiative
to the community last year, we have seen enormous adoption of the player.
Adobe's Strobe complements these efforts and will strengthen the industry shift
toward open standards. The combined initiatives of Akamai and Adobe will only
support the scale and growth of the Open Video Player community."
"Omniture continues to see growth in our customers' use of rich media. Along
with that growth has come the desire to better understand how rich media
affects return on investment. Our customers are asking us about how to optimize
the use of rich media, and our relationship with Adobe helps us answer those
questions," said John Mellor, executive vice president of Corporate Strategy
and Business Development at Omniture. "Adobe's Strobe allows Omniture to enable
key functionalities, such as in-depth analytics, indicating how consumers
interact with content. With this understanding, we can help our customers
create relevant and personalized experiences on this exciting new platform."
Strobe is expected to be available, at no charge, in the second half of
2009, Adobe officials said.
In addition, NAB 2009 marked the debut of
Adobe Flash Platform for the Digital Home, an optimized implementation of Flash
technology that brings HD video, interactive applications and services, new
user interfaces, and online content to Internet-connected televisions, set-top
boxes, Blu-ray players and other devices.
Also at the show, Adobe will preview Adobe Story, a new online and offline
software application for collaborative scriptwriting aimed at the film and
broadcast markets. Currently in the early stages of development, Adobe Story
ties into the preproduction phase of video workflows and will be integrated
with other Adobe products, as part of the Creative Suite (CS) product family.
Meanwhile, Adobe also announced Adobe Premiere Pro CS4 Version 4.1, a free
update for existing customers of Adobe Premiere Pro CS4. The update improves
compatibility with RED cameras, offering
more control over RAW settings when used in conjunction with an updated RED
plug-in, available in May from RED.com.
In addition, Adobe Premiere Pro CS4 4.1 provides interoperability with Avid
Media Composer software through a number of software fixes, enabling Adobe
Premiere Pro to import Avid projects without recapturing media files. Finally,
the update includes software fixes to enable full HD workflows on leading
post-production hardware-including AJA, Blackmagic and Matrox video cards-and
many other fixes. Adobe Premiere Pro 4.1 is expected to be available in late
May via the Adobe updater and from www.adobe.com.