Application Development: Adobe Digital Enterprise Platform Enhances the Customer Experience
Web Experience Management
Digital experiences are a primary way that enterprises shape brands and consumers make buying decisions, according to Adobe. The Web Experience Management solution lets enterprises optimize their digital channels to gain new customers, capture customer insight and deliver personalized content. Adobe Web Experience Management provides deep integration to the Adobe Online Marketing Suite.
At the core of Adobe's Customer Experience Management offering is the Adobe ADEP (Digital Enterprise Platform), announced June 20. ADEP brings together development tools and content and application services for delivering what the company calls Customer Experience Solutions. With ADEP, organizations can engage users across a range of digital technologies, including Adobe Flash technology, Adobe AIR, HTML, PDF and forms, as well as tablets, smartphones and other popular devices. Adobe Customer Experience Solutions are built on top of ADEP and let enterprise developers quickly deploy solutions that support all phases of the customer's decision-making process. They let developers rapidly build custom applications that provide high-impact customer experiences, including Web Experience Management, Selection & Enrollment, Unified Workspace, Customer Communications, Social Brand Engagement and Integrated Content Review. Also available is Adobe Flash Builder 4.5 and Adobe Flex 4.5, now allowing developers to use one tool, one framework and one code base to build desktop, Web and mobile applications across Google's Android, Research In Motion's BlackBerry Tablet OS and Apple's iOS platforms.