Adobe Systems announces the availability of Adobe Flash Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, desktops and mobile devices.
Adobe Systems has announced the availability of Adobe Flash
for Distribution, a new service that enables advertisers
and content publishers to promote, measure and monetize applications across
social networks, desktops and mobile devices.
Adobe Flash Platform Services are online, hosted services that allow
developers to add innovative capabilities to Web applications with a predictable,
cost-efficient deployment model, said Adrian Ludwig, group manager for the
Flash Platform at Adobe. Developers, advertisers and publishers are now using
Adobe Flash Platform Services to make Web applications sharable, social and
collaborative, he said.
"What we are doing is announcing the first of a series of platform
services for the Flash Platform," Ludwig said. "This service makes it
easy for developers to make their applications and Flash-based content sharable."
With the growth of social media, advertisers and publishers are looking to
more predictable and effective methods to reach audiences via social media,
Adobe said. There are many benefits to using sharable, social applications to
connect with customers; however, it can be difficult to get users to install
the applications. Additionally, advertisers, publishers and game developers use
distribution methods that don't support all popular destinations and can be
difficult to maintain. Many times, simply posting applications in an app store
is the mobile distribution strategy. Yet, rarely is an overall distribution
strategy unified across the Web and mobile, making comprehensive analytics
difficult to obtain, the company said.
"We're adding extensions that allow developers to add sharing capabilities
to their applications, and they can deliver the apps to a vast number of
different environments," Ludwig said.
"Our customers rely on the Adobe Flash Platform to make rich and compelling
applications that work across operating systems and screens," said David
Wadhwani, general manager and vice president at Adobe, in a statement. "The new
services from Adobe allow Flash Platform developers, advertisers, game makers
and other content publishers to connect with an even larger audience more
effectively, and grow revenue opportunities."
Adobe's new distribution service helps solve these challenges. Adobe is
partnering with Gigya, a social media authentication and distribution platform,
to provide advertisers, publishers and game makers with a comprehensive
distribution solution. The solution includes a unified management tool to
effectively promote, measure and monetize Web applications and games. This
capability also is why Adobe is seeking to close its recently announced deal to
acquire Omniture, which provides similar analytics services to Gigya.
The new Adobe service allows for viral distribution by making applications
sharable. Flash and other Web applications can be distributed to most Web,
desktop and mobile platforms. The sharing feature is easily implemented,
enabling users to share applications with a single click on social networking
sites, on the desktop and mobile platforms.