Distributing Apps to Multiple Mobile Platforms

By Darryl K. Taft  |  Posted 2009-09-21 Print this article Print


Moreover, Web applications built with Flash Platform tools as well as applications created with other technologies can be distributed to multiple mobile platforms, Adobe said. Users who want to install a sharable application on a mobile device will receive an SMS message on that device with a link to the application. Users then click the link and the Distribution service detects the device and delivers the version of the application that is developed and optimized for that specific device. For information on supported mobile platforms, visit here.

In addition, Ludwig said application distribution can be accelerated through paid promotion. Tens of thousands of Web application installs are possible through a unique paid cross-promotion model. Adobe is partnering with Gigya to provide the free and paid methods of Web application distribution.

Also, Adobe is offering its Distribution Manager to provide comprehensive traditional and social media analytics. This application was built using Adobe AIR software to promote applications, and measure distribution and customer usage.

With the new service, Adobe also is facilitating monetization through cross promotion. Publishers and developers can generate revenue through cross-promotion of other Web applications, Ludwig said. When users click to download an application, this feature enables publishers and developers to offer another Web application to the user.

"Lionsgate is actively working to use the Adobe Flash Platform Services for Distribution for media promotions," said Leo Collions, executive vice president and CIO at Lionsgate, in a statement. "We can use the service to repurpose, distribute and track the content to our customers throughout the content lifecycle, from theatrical release to DVD to digital distribution. The ability to reach customers on social networks, mobile devices and desktops makes the service especially effective."

Web development gurus at Universal Mind, a firm specializing in rich Internet application (RIA) development, have created a Wall Street Journal Radio widget. The WSJ Radio Network-which provides audio business news reports and programs to more than 370 radio stations across the country and reaches more than 22 million listeners per week-will provide its network affiliates with new business news Web tools for use on their own sites as well as for individual use, Adobe officials said.

The new widget will offer content from WSJ Radio and WSJ.com, including podcasts, live audio business news updates from The Wall Street Journal Report and The Dow Jones Money Report, as well as updated headlines and video, and will be available for users to view and share via social networking sites and blogs, the company said.

"We're RIA experts at Universal Mind, using the Adobe Flash Platform to develop compelling Web applications with great user experiences-and the new Flash Platform Services are sure to add value to the RIAs we build," said Brett Cortese, president at Universal Mind, in a statement. "The new Distribution service was easy to include in the Wall Street Journal Radio Flash widget, and will provide their team important information about use of the widget by tracking the Web application's distribution across the Web, and by measuring how the audience actually interacts with the widget." 

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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