Adobe Leverages Ecosystem for RIA Dominance
If Adobe is going to maintain its lead in the rich Internet application space, the company is going to have to get a little help from its friends.As Adobe enters into a new round of competition with Microsoft for the hearts and minds of developers and designers, the design tools leader knows it must rely on the help of its partner ecosystem to help spread the word about Adobe's new technologies and wizardry. For instance, at the recent Adobe MAX 2008 conference for Adobe users and developers, Qualcomm announced the availability of a new SDK (software development kit) for Qualcomm's new Brew Mobile Platform (Brew MP). Brew MP is a mobile operating system platform that supports handsets and mobile devices across virtually all market tiers and across all 3G technologies. The Brew MP SDK is a more open and flexible development environment that enables developers and designers to easily create innovative new applications, widgets and custom user interfaces for mass-market handsets and mobile devices.
Moreover, in addition to enhanced support for native application development, the Qualcomm SDK provides a full suite of tools and features including integrated Adobe Flash technology. This integration allows developers using Adobe's content and Web creation tools to seamlessly author applications for Brew MP devices.