Application Development: Adobe MAX 2011 Focuses on Tools for Developers, Designers

By Darryl K. Taft  |  Posted 2011-10-05 Print this article Print


Adobe President and CEO Shantanu Narayen speaks with members of the media during Adobe MAX 2011.
Adobe made a bold and decisive move on the HTML5 and mobile front in announcing its intention to buy Nitobi, which makes the popular PhoneGap cross-platform mobile application development environment. Industry analyst James Governor, co-founder of RedMonk, told eWEEK he believes the Nitobi acquisition was perhaps the biggest news of Day One of the Adobe MAX 2011 technology conference in Los Angeles. "We've looked at the numbers, and if you look at real activity where developers are, PhoneGap is crushing everybody else" in terms of HTML- and JavaScript-based tools for mobile app developers, Governor said. Adobe also announced at MAX Adobe Creative Cloud, a major new initiative from the company that radically redefines the content creation process. In the MAX Day One keynote, Adobe CTO Kevin Lynch demonstrated the core components of Adobe Creative Cloud. Lynch said Adobe Creative Cloud will become the focal point for creativity, where millions can access desktop and tablet applications, as well as essential creative services, and share their best work. To help kick-start its Adobe Creative Cloud initiative, Adobe announced a series of Adobe Touch Apps, a family of six intuitive touch-screen applications designed for Android tablets and the Apple iPad that enable users to explore ideas and present their creativity on touch devices. (Photos courtesy of Adobe)
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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