Application Development: Adobe Needs to Refocus: 15 Steps the Company Is Taking

By Darryl K. Taft  |  Posted 2011-11-14 Print this article Print
Narrowed Focus

Narrowed Focus

In restructuring the company, Adobe said it will focus on two market segments—digital media and digital market.
Adobe Systems has announced a company restructuring that will include about 750 job cuts, primarily in North America and Europe. On Nov. 8, the company, which makes content authoring solutions, provided a business update for its fourth quarter fiscal year 2011. Officials announced plans to further align Adobe's business around the growth categories of digital media and digital marketing solutions.??íIn digital media, the company is an industry leader in content authoring solutions, enabling customers to create, distribute and monetize digital content.??íIn digital marketing, the company intends to be the leader in solutions to manage, measure and optimize digital marketing and advertising, Adobe officials said. They also said Adobe will stop developing Flash for mobile browsers. In a blog post, Danny Winokur, vice president and general manager of interactive development at Adobe, said: "Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.??íWe will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook."
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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