At its MAX 2011 developer conference, Adobe officials said the company is equally committed to providing the best tools for both Flash and HTML5 development.
ANGELES - Adobe Systems revealed some of its strategy for taking its flagship
Flash platform forward while also enabling developers to build rich
applications using HTML5.
wanted to make one thing clear: The company is not abandoning Flash for HTML5,
nor is it putting one ahead of the other.
during the second-day keynote at the Adobe MAX
developer conference here, the company laid out several instances of
how Adobe Flash technology and HTML work together to deliver highly expressive
experiences in the browser and as apps.
Winokur, vice president and general manager of Platform at Adobe, spoke of how
Flash and HTML5 development go hand-in-hand at Adobe. And he indicated that
Flash 11, the latest version of the technology, along with Adobe AIR
3 will bring even more power and better experiences to users and developers.
Adobe also is acquiring Nitobi, the maker of PhoneGap
and CSS to build cross-platform mobile apps
for all major mobile platforms. During the Adobe MAX
day two keynote, Andre Charland, co-founder and CEO of Nitobi, joined Ben
Forta, Adobe's director of evangelism, to announce that the PhoneGap Build
tools will be available on the Adobe Creative Cloud platform the company
announced at the opening of MAX.
Charland said when working with PhoneGap, developers can use any integrated
development environment (IDE) you want - Eclipse, Visual Studio, Dreamweaver. Most
people who are building Web apps can extend that to the phone with PhoneGap."
also announced that Adobe
Edge Preview 3
is now available, adding new interactivity features such as
looping, hyperlinks and animation control. It also has a new built-in code
of motion and interaction design using HTML5, CSS3
Edge is an HTML5 motion and interaction design tool that is bringing Flash-like
animation to Websites and mobile apps using the latest capabilities of HTML,
innovative interactivity features and other additions suggested by the
development community, and enables content creators to easily deliver a new
level of visual richness to HTML5-only Websites and mobile apps.
has also extended existing tools such as Adobe Dreamweaver and Flash Professional
to bring the next generation of Web standards to designers and developers who
rely on those tools. Adobe also released the new CSS3
Mobile Pack for Adobe Fireworks, which will enable designers to easily extract CSS3
from their design elements in Fireworks and quickly add them to their HTML-based Websites and mobile applications.
Adobe announced several HTML contributions. Adobe has been contributing
actively to HTML5 with the W3C and through contributions to Webkit to enable
new expressiveness in HTML.
Adobe contributions include CSS Regions
. CSS Regions
give designers more control over the flow of text in HTML by letting them wrap
text around graphics and custom shapes. CSS Regions are available in the latest
versions of Chromium and Internet Explorer 10.
also has contributed CSS Shaders
Adobe has proposed CSS Shaders to the W3C as a contribution to HTML, with the
goal of enabling rich, animated effects for the HTML5 content elements through
CSS. CSS Shaders is based on Adobe's Pixel bender technology. However, the CSS
Shaders submission to the W3C was co-edited by Opera and Apple, Adobe officials
been able to advance Flash and gather learnings from Flash Player being
available on 98 percent of computers, and then take those learnings and bring
them back into HTML and into the standards," Winokur said in a Q&A session
with press and analysts. "And Pixel bender is a great example of where we've
already done that - where we had a pioneering technology in Flash and then we
leveraged the learnings that we got and used that as the basis for the work
that we contributed to the W3C for CSS
Shaders. We're going to continue to do that."
new releases of Adobe Flash Player 11
and Adobe AIR 3
enable the next generation of immersive application experiences for gaming,
rich media, and data-driven apps. And native
extensions for Adobe AIR
provide developers with easy access to
device-specific libraries and features.
like native extensions a lot in AIR 3," said
RJ Owen, a senior software architect at EffectiveUI, in an interview with eWEEK
. "I like having the ability to
customize your code. Flash is good at the visual layer. It's awesome at that,
but if I want to do image processing on a phone, which is already low power, I
want to do that in native code and be as efficient as I can. So the ability to
divide up the responsibilities between the places where it will run best,
Redniss, vice president of digital strategy and development at cable TV's USA
Network, said, "We build with Flash and AIR
because it provides us ease of development process on one platform, and also
ease of cost and ease of development timeline."
Paul Gubbay, vice president of Web and Interactive at Adobe, said to do
great Web development you need three things: Great browsers, great
great tools. Regarding the tooling, Gubbay announced the pre-release
of Flex 4.6 and Flash Builder 4.6, which will provide new components,
the latest platform and device capabilities, and native install
They will support apps running on tablets to take advantage of the
factor than phones and they are "targeting Android, iOS, PlayBook and
else is coming in the future, including [Microsoft's Windows 8] Metro."
also invited developers to experience
3D games with Flash Player
. As the game console for the Web, Flash Player
11, along with AIR 3, allows game publishers
to instantly deliver console-quality, immersive 3D games with the broadest
make it possible to deliver sophisticated, high-performance 3D
experiences across almost every computer and device connected to the Internet
with hardware-accelerated, GPU-powered
performance. See Stage3D in action on the Nissan Juke Website
officials said the Starling
framework extends this work by enabling developers to write fast,
GPU-accelerated 2D applications without having to touch the low-level
Starling, we've provided a framework in ActionScript that enables developers to
take advantage of hardware acceleration without having to learn new stuff,"
Huang, Adobe's product manager for gaming solutions, said Starling is
an open-source 2D framework. She said the next release of Flash
Reuben, will support the Starling enhancements. Huang also later
the Epic Games Unreal engine running in a Web browser using the Flash
much to the delight of the audience.
in Flash, can you believe it? That is awesome," said Anthony Franco, president
and co-founder of EffectiveUI.
Andrew Stalbow, general manager of North America for
Rovio, the maker of the hugely popular Angry Birds game, said the new Angry
Birds engine is built on Flash Player 11.
is important to Rovio for many reasons, including its ubiquity. "Flash is
important to us because it's going to help us run on social networks," Stalbow
said. "And it helps us better use the 2D graphics of the CPU to enhance our
user experience." Moreover, "the Starling framework allows us to create great
special effects," he said.