Founder and Chairman of the Board Cooper Interaction DesignAlan Cooper is a man on a mission. And though the fate of mankind may not hang in the balance, his success could lead to a dramatic improvement in the quality of life especially for people whose VCRs still sport a flashing 12:00. Cooper, author of The Inmates Are Running the Asylum, is out to change the way high-tech designers think. He sums up the problem in the subtitle to his 1999 bestseller: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. "Software-based products are not inherently hard to use," Cooper writes. "They are that way because we use the wrong process for creating them."
Coopers crusade to convince designers to "stop wasting users time" led him in 1992 to launch with his wife, Sue, Cooper Interaction Design, a firm dedicated to what he says is the "forgotten person in todays technology-based products and services. The customer."