As its re:Invent user conference approaches in the fall, Amazon Web Services (AWS) wants the world to know that it is a developer-focused organization.
SEATTLE With its first-ever AWS re:Invent
conference coming up in November, Amazon Web Services (AWS)
wants the world to know
it is focused on the developer.
As in so many platform battles, the
way to the lead is through the developers that build applications and create
businesses and services that run on that platform. AWS has taken criticism from
competitors for not being developer-oriented enough. Essentially, the company
has taken heat for lacking a true platform as a service (PaaS) play or for not having
a traditional developer focus on a program that might be called the Amazon Web
Services Developer Network (AWSDN) or some such.
But AWS officials say these potshots
mean very little in reality when every day new developers are turning to AWS to
host their apps and launch their businesses on the AWS cloud computing
Its ironic that we still hear this
because, particularly in the early years of AWS, the majority of the usage of
the platform and the vast majority of what we were known for, was being used by
fast-growing startups, Adam Selipsky, vice president of marketing, sales,
product management and support at AWS, told eWEEK
. And fast-growing
startups tend to be by developers, or at least to be a very high concentration
of developers. So I think it is indisputably true that developers have created
a very significant amount of the growth that AWS has seen since the very start.
And I think if you look at the blogosphere over the six and a half years since
we launched, theres been a very large amount of developer-driven blogosphere
activity, which has been a significant benefit for us in creating awareness for
our platform and acceptance to the platform. And I think developers have been
absolutely critical in helping us create that acceptance. Thats why we talk
about them as an intrinsic part of our community.
Moreover, Selipsky said he would
dispute very strongly that we have anything but a maniacal focus on
developers. I think many of the services and features that weve created have
been extremely developer-centric. One of many examples is wed been asked by
developers for the last couple of years to provide a solution for them for
cachinga Memcached solution. And so last year we released Amazon
However, Selipsky also noted that
AWS has actually produced a fair amount of tooling. Were language-agnostic
and we have full SDKs and toolsets and multiple languages ranging from Java,
Ruby to PHP to .NET, and some others as well, he said. We have a UI
management console that has expanded to include all of our services and we
continue to evolve that.
In addition, Weve created services
that are really at the tools layer, such as Elastic
, which really provides an upload your application and
dont worry about running it environmentwhich has expanded to include several
languages, from Java where it started, to PHP and .NET, and that service is
expanding quite rapidly at this point, Selipsky said. So, all that being
said, I think we have a lot more work to do in the tools space just because it
is a very large space and customers needs are evolving quickly. So I think
that for several years to come, one of the biggest jobs well have is to
continue to make our services easier and easier to use for a broader set of
customers. But I think, if you compared us to the actual tooling that other
companies have in place today to serve developers who are building and migrating
applications to the cloud, we compare very favorably.
Meanwhile, though, Selipsky said the
AWS re:Invent conference will not be just a developer event. Its broader than
a developer conference, he said. Roughly speaking, its evenly focused on
developers and technical learning, and also evenly on IT department decision
making. Were trying to strike an even balance between those two. So Ill say
about 50-50. Then partners will play a role. Indeed, AWS is holding a separate
day for partners before the official conference kicks off, and there will be
partner solutions sprinkled into the main event, Selipsky said.
Were going to try and make it a
very meaty, substantive conference, he said. Theres hopefully going to be no
puffery and an absence of vapid sessions. There will be a lot of deeply
technical hands-on sessions. There will be developer workshops where they can
take home code samples when theyre done.