Amdocs Snaps Up Xchange
Amdocs will add Xchange's marketing automation and campaign management applications to ClarifyCRM.Amdocs Ltd., which entered the CRM (customer relationship management) space last year when it bought the Clarify software from Nortel Networks Ltd., Wednesday announced the acquisition of defunct marketing software developer Xchange Applications Inc. The deal was valued at approximately $5 million. Xchange closed its doors last month, and its intellectual property was put up for auction last week. Amdocs will add Xchanges marketing automation and campaign management applications to ClarifyCRM. Amdocs officials, in St. Louis, said the Xchange technology will mainly benefit ClarifyCRM customers in the financial services and telecommunications verticals.
Xchange will add capabilities that will optimize customer interactions and improve return on investment and lifetime customer value, officials said.