Google's Android OS is seeing 850,000 device activations of smartphones and tablets each day, putting the platform on pace to crack the 1 million unit mark in April.
(NASDAQ:GOOG) said it is seeing 850,000 new Android handsets and tablets
activated each day, a mark that should rise to 1 million daily activations in a
creator of Android and senior vice president of mobile and digital content for
Google, made the announcement in a blog
to accompany his presence at Mobile World Congress
in Barcelona Feb. 27.
number in itself isn't significant. What's significant is the growth trajectory
Android has been on, considering that Rubin said he was seeing
700,000 Android activations as of Dec. 20
device growth rate holds, Rubin & Co. should be trumpeting 1 million daily
activations in April. The platform has also seen a year-over-year growth rate
of 250 percent, with the Android device total amounting to more than 300
million units worldwide.
Android Market, which had 150,000-plus apps at MWC in 2011, now has more than
450,000 apps. That's only 100,000 less than Apple's App Store. Google is also
seeing more than 1 billion monthly app downloads in the Market.
Android partners are showing off some 100-plus handsets and tablets at MWC, a
"small portion of the 800-plus" Android devices that have launched
thus far worldwide, said Rubin. Of course, most of these devices are
smartphones, partly due to the great growth rate in mobile handsets, and partly
due to the lag in Android tablet sales.
to change that in 2012. At the show, Rubin
also told a panel
of press members that Google would "double
down" on Android tablets, which have been far behind Apple's (NASDAQ:AAPL)
iPad in adoption among consumers and businesses.
Google executives are also touting mobile advertising at MWC this week. Google partnered
with Ipsos on a global smartphone usage study
found that smartphone ownership has jumped 7 percent to make up 38 percent of
the total U.S. population, with 90 percent of respondents in France using their
mobile devices to access the Web every day.
In Germany, 67
percent of smartphone owners use their mobile device while on public transport,
while 84 percent of U.K. smartphone owners look for local information on their
behaviors prompted Jason Spero, head of global mobile sales for Google, to
predict that more than 1 billion people will use mobile devices as their
primary Internet access point in 2012.
"Tablets will take their place as the fourth screen," though some iPad
owners would no doubt argue that it already has become their third or fourth
said the return on investment on mobile and tablet advertising will increase,
perhaps the most important point for Google as an online ad company staking its
claim to the biggest cut of the mobile ad market.