Google said it has added Sprint to its growing list of carrier partners that support direct carrier billing to let Android Market consumers charge apps to their wireless bill.
Google April 13 said it has added Sprint to its lineup of
direct carrier billing supporters for the Android Market, leaving Verizon Wireless as the lone U.S.
Direct carrier billing allows Android phone and tablet
owners to charge application purchases they make through the Android Market to
their wireless subscriber bill with just a few clicks.
Google added T-Mobile USA and AT&T
as direct billing partners in 2010,
and has recently launched the service in Japan on KDDI, NTT Docomo and
Now Google and Sprint have begun this roll-out to Sprint
Android phone subscribers, staggered between April 7 and April 14, Sprint
said on its community forum.
Sprint also said this feature will be available on
most Android-based Sprint Android phones, such as the HTC Evo 4G and Samsung
Epic 4G but not for the HTC Hero and Samsung Moment.
A Sprint spokesperson told eWEEK that Sprint and Google are
exploring the reason that carrier billing is not available on the Hero and
Make no mistake, direct carrier billing is a vital
convenience for Android phone owners who find themselves entering credit card
information to buy apps. More payment points also means increased exposure to
credit card theft.
Moreover, direct carrier billing offers a convenient way
to buy software in underdeveloped regions where credit cards are less common,
said Eric Chu
, a Google Android Developer ecosystem advocate.
Chu also promised additional direct carrier billing
options in the coming months.
"We are continuing to partner with more carriers
around the world to offer carrier billing options to their subscribers,"
Presumably, that includes Europe, where Google has no such
arrangements. The one carrier people in the United States will be watching closely will
be Verizon Wireless, whose Droid smartphones and $100 million marketing efforts
effectively put Android on the map and helped propel it to 33 percent U.S.
To be sure, Verizon would appear to be an obvious choice,
but the carrier also declared a bit of war versus the Android Market in
launching its own V Cast App Store for Android