Changing the Way People Buy Desktop Software

By Don Reisinger  |  Posted 2010-10-25 Print this article Print


5. Developers will love it 

It's hard to see why developers wouldn't jump at the chance to build programs for the Mac App Store. As noted, the mobile version of the store has been wildly successful, and there is no reason to believe the Mac option won't be just as successful. Realizing that, developers will likely start building programs for the store in droves. When that happens, Apple and its customers will only benefit. 

6. Uniqueness makes Apple so successful 

There is something to be said about how unique Apple is. The company has generated billions of dollars in revenue because of its ability to look beyond what companies are currently doing and deliver something better. It has done the same with the Mac App Store. And considering how successful it has been at generating profits from that uniqueness in the past, it's hard to see why that won't continue in the future. 

7. It's a complement to other things 

Some say that the Mac App Store will cause Apple and its desktop developers to lose sight of the functionality consumers want. After all, they say, major programs, such as iTunes, wouldn't be all that viable coming from the App Store. But, in reality, Apple's marketplace will complement all the other services the operating system provides. It's simply a way to get more value out of the OS. No more, no less.

 8. Cheap reigns supreme 

Perhaps the best part about Apple's Mac App Store is the ability to get programs for little or no fee. According to Apple, it will follow a similar strategy with the Mac App Store as it does with its mobile marketplace. In other words, folks will be able to get their hands on free programs, as well as those that retail for around $1, $2, or $3. With such a low price point, it probably won't be hard for Apple to coax consumers to use its marketplace. 

9. The experience is much different 

The experience of using an application on Mac OS X-as opposed to using programs that are designed for the operating system-will be much different. But that's a good thing for Apple, developers, and consumers. It provides folks with an experience that offers full-screen capabilities, the ability to pick up where they left off, and much more. It's an experience that hasn't been fully tried on the desktop, and those are factors that most consumers will like. 

10. The idea is a new kind of old 

Some have noted that Apple has tried a Mac App Store-like experience before with Mac OS X's Dashboard. But the Dashboard lacked the full strategy that the App Store boasts. Plus, the Dashboard wasn't used as an additional platform within the operating system. That's an important distinction because it's one that will likely mean the difference between success for the App Store and the eventual dismissal of the Dashboard.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel