BSA Extends Anti-Piracy Campaign
January effort targeting software compliance encompasses 10 areas.The business software alliance is taking its aggressive and somewhat controversial campaign against pirated software to 10 more areas this month. Under its Grace Period campaign, the BSA is using letters and radio ads to offer businesses in selected cities the opportunity to avoid penalties and acquire licenses for any illegal software they may have installed. The January effort targets businesses in Billings, Bozeman and Missoula, Montana; Houston; Indianapolis; Nashville, Tenn.; Norfolk and Richmond, Va.; Orlando, Fla.; and the San Francisco Bay area.
The BSA, based in Washington, has come under criticism in the past by some businesses that felt the organizations letters were too aggressive and threatening. The BSA has struck fear in customers minds through carefully worded but ominous-sounding letters and an accompanying radio ad blitz warning businesses to beware of disgruntled employees who might report software licensing violations to authorities.