BSA Piracy Fight Continues Under New Name
In light of the recent terrorist attacks, the Business Software Alliance is toning down its latest campaign to thwart software piracy, changing the name from 'Truce Campaign' to 'Software Grace Period.'As part of its ongoing efforts to thwart software piracy and get small and medium-size businesses software licenses into compliance, the Business Software Alliance is cranking up yet another campaign for the 32 days between Oct. 15 and Nov. 15. But this time around, in light of the recent terrorist attacks in New York and Washington, the 18-member alliance of software developers is attempting a toned-down and "softer" approach with the campaign.
For starters, the BSA has changed the name from "Truce Campaign" to "Software Grace Period." Language like Truce and War against software piracy may not be as appropriate given that the nation faces the prospect of a real war," said Laurie Head, director of marketing communications at the BSA, in Washington. "Grace period in itself sounds a little softer than truce."
- Before: "Unauthorized copying is the same as stealing. If youre caught, your organization could face penalties totaling hundreds of thousands of dollars."
- Today: "The penalties for copyright infringement are serious--sometimes totaling hundreds of thousands of dollars--and in this economy, who can afford that kind of risk?"