Firefox Desktop Browser Boss Speaks Out
He also
acknowledged that Chrome can't be all things to all people and that Firefox is
an important product because it can be a different product with different
design decisions and serve different users well.
However, he also
admitted that Google created Chrome because it believed it could accelerate Web
development even faster than it could through funding Firefox.
The truth is,
Google and Mozilla compete with each other, and with a combined 40-plus percent
market share, they compete together against Microsoft and the rest of the
proprietary browser makers.
Kasting's
protest was joined by Aza Dotzler, product director for Mozilla's Firefox
desktop browser, who disputed the widely held assumption that Google is merely
donating money to Firefox out of charity.
On his
personal blog Dec. 25, Dotzler offered up a tutorial on the economics of
the Web in defense of the deal. That is, advertisers pay content providers to
include ads with their content, while content providers make most of their
money from advertisers. Users get a "free" service.
Dotzler put
"free" in quotation marks to underscore that consumers generally give
Web service providers access to their data as "payment" to use a
service without forking over money. So how does Google come to pay Mozilla to
be included in Firefox?
It's part of
Google's traffic-acquisition costs, or TAC. Google pays 24 percent to 26 percent
per quarter to companies that drive traffic to it and help it generate more ad
sales. These companies include browser makers such as Mozilla, as well as PC
partners, mobile OEMs and others with a presence on the Web.
"For
years, many in the tech press have presumed that Google is 'donating' money to
Mozilla," Dotzler wrote. "They're not. They're no more donating to
Mozilla than they are to Opera or Apple, both of which derive significant
revenue by sending search traffic to Google. ... They're no more donating to
Mozilla than they are to the handset makers and carriers they pay to distribute
Android. It's a simple business deal. They sell ads and they do what they can
to put eyes in front of those ads."
While any
controversy around Mozilla and Google's deal may have fallen into the media
abyss between Christmas and New Year's, the companies' increasing competition
between Chrome and Firefox will surely continue in earnest in 2012. Chrome could pass Firefox in browser market share in the
next few months.









