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By eweek  |  Posted 2003-05-19 Print this article Print

Do you plan to make hay of it? Its easy to make hay out of it. For customers who say theyre going to do .Net, we just ask them, "What are you going to do? Whats the application? What problem are you trying to solve? Youre not trying to be .Net. Microsofts trying to be .Net; youre trying to be a bank." Then you remind them that Microsofts still delivering the pieces, they have provided all the functions, youre still in a hybrid environment, you want to build anything to any scale on the server and communicate with any servers you use the old COM services and the old tool set. You have to mix these things back and forth, and you look at the road map and see that its not complete. Its not a hard play; they kind of set it up for us. They throw you a softball, and you hit back at them.
Well, many say the same can be said for WebSphere—that its a complex brand made up of hundreds of disparate products.
There are quite a few WebSphere products, but they all contain WebSphere. And were having great success. WebSphere has been growing double-digit in the market. So they can be critical, but were doing just fine. And E-business On Demand? E-business was a theme that we launched in the 1996 time frame. And we see On Demand as a theme—a label on an era and a set of business characteristics, its not a label on technology. And just as we have pursued the e-business theme for many years we think on-demand has long legs to it. And as always you continue to calibrate the market. And a lot of us were trying to understand how you describe what the customers are trying to do. If you can put a face on it you can cause them to identify with you more. And thats the reason for the name.


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