Coghead Targets Programmers

By Clint Boulton  |  Posted 2008-07-22 Print this article Print

The company supports these structures with a business process engine in the platform, which lets users drag and drop business logic based on their business needs into their applications.

McNamara made the case that this approach lends Coghead's PAAS to a broader programming base.

"There are about four to six million professional developers in the world writing programs for C++ or Java. We target 20 to 40 million people who are technology savvy, but they're looking for ways to create applications more rapidly but don't want to learn something new."

It would be dismissive to say, then, that Coghead caters to lazy developers. Rather, it targets programmers who may not have the bandwidth to learn a new language. To wit, 40,000 people have set up accounts with Coghead.

I'm not sure where this space is going to go. I expect there will be some acquisitions by larger, more traditional vendors wanting to look like they're forward looking.

IBM might buy one of these vendors and make it the hub of its cloud computing strategies, or perhaps SAP or Oracle might join the fray.

I like that Coghead keeps a lower overhead (and gives customers a greater comfort level) by leveraging Amazon's EC2 technology.

Still, outages like the latest S3 snafu will continue to dampen cloud computing a bit. Business managers just need to accept for now that uptime is not a guaranteed value proposition.


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