Windows Phone Interest on the Rise
There is now more interest in Nokia's new Lumia Windows Phone lineup than RIM's smartphones. "The third major mobile OS after iOS and Android is now clearly Windows, driven largely by the Microsoft/Nokia partnership and underscored by the new Nokia Lumia 800," noted Ellison. Windows Phone 7 rose 8 points to 38 of respondents saying they are "very interested" in the platform-the highest ever for Microsoft in an Appcelerator survey.When asked why developers are more interested in Windows Phone 7 now than a year ago, 48 percent said it is the Microsoft/Nokia partnership. Nokia also received high marks for its new Lumia Windows Phone 7 smartphone, which was announced in October. Twenty-eight percent of developers said they are "very interested" in developing for the device. This is more than double the interest in Nokia's own Symbian and MeeGo OSes since Appcelerator began reporting mobile platform interest in January 2010. The Appcelerator survey also showed that HTML5 continues to keep developer interest. Sixty-six percent of developers said they are very interested in building HTML5 mobile Websites, the same as last quarter. The survey also found that iOS continues to reign as No. 1, with 91 percent of respondents saying they are "very interested" in developing for the iPhone, followed by the iPad at 88 percent. Apple continues to hold onto its No. 1 position in part due to iOS 5, which was cited as the most significant announcement this past quarter. Also according to the survey, connected TV app development interest continues to slide. A year ago, 44 percent of developers said they were very interested in developing for Google TV. Yet, even with a second version announced in October, only 20 percent expressed the same enthusiasm for Google TV this round. Apple TV saw a smaller decline, from 40 percent a year ago to 27 percent today. Finally, the survey showed that Android phones fell nearly 4 points to 83 percent, while tablets fell nearly 6 points to 68 percent. Appcelerator said the drop was likely due in part to renewed interest in iOS 5. Meanwhile, developers said they view Samsung, which has risen to the spot of No. 1 smartphone manufacturer, as the second most significant development of the past quarter after iOS 5. The Appcelerator and IDC report also takes a look at the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The full report is available free for download here: http://bit.ly/q4-2011-report.
"It has everything to do with the Nokia/Microsoft partnership," Schwarzhoff said. "Our position on Windows Phone is it's more a question of when, not if, the platform will take off under this partnership."