Elements of An SMB Program
Everything the program does should directly address the small or midsize business.A Fanatical SMB Focus Everything the program does should directly address the small or midsize business. Ad copy should specifically target small-business owners, not enterprise IT managers. Similarly, ROI case studies should be geared toward smaller businesses, not installations with thousands of seats. Ready-to-Run Marketing Campaigns Unless you have a captive ad agency, look for programs offering easily customizable promotional material.
SMB Definitions That Fit Yours A significant gap may exist between what you define as a midsize business and what your vendor considers a midsize business.