Enabling 1-to-1 Sales and Service
DataLode is readying software that automates one-to-one communications between companies and retail customers.DataLode Inc. is readying the second and third legs of its RealConnect marketing automation suite. The company next month will announce its RealConnect Commerce and in December roll out its RealConnect Support modules. Both work with the existing RealConnect Marketing module to provide automated one-to-one communications between companies and their retail customers. The Commerce module uses information from the Marketing module, gathered when customers register new consumer electronics or computer products, to send targeted sales offers, such as extended warranties, to potential buyers. The module, available now, also can send cross-sell and up-sell offers to a companys current customers, as well as special promotions for products that need to be regularly replenished, such as toner cartridges. RealConnect Support, due in December, sends downloads of updated drivers, bug fixes and incremental upgrades directly to registered customers. This should be useful to two of DataLodes current customersHewlett-Packard Co., which uses RealConnect in some of its printers, and Toshiba, which uses RealConnect to register and track users of some of its computers, according to Gaylyn DeMartini, president and founder of DataLode.
By automating some communications with customers, companies can lower costs, improve message effectiveness and solidify customer loyalty, officials said.