Facebook Insights provides real-time analytics for its "Like" button and other social plug-ins to help developers get a better grip on traffic and click-through rates.
8 moved to provide more visibility for developers using its social plug-ins,
which millions of
Websites use to
create a bridge between their visitors and the social network.
, including the "Like"
button, recommendations and activity feed, are software tools developers can
install on their Websites to inject Facebook functionality. The company
launched the tools last April to extend its tendrils outside the walled garden
and boost traffic for itself and publishers.
for Websites, an
extension of its home-rolled real-time analytics for its own Web pages, helps
developers get a handle on how people are interacting with their content so
that they can improve their Websites.
using Insights will see how many times people saw and clicked Like buttons or
saw and clicked Like stories to arrive at their Website.
increasingly reshuffling their layouts to account for Facebook's social tools,
which can foster greater user engagement between Website publishers and the
becoming as much an advertising platform as a social network, and publishers
with goods and services to sell are anxious to get noticed by the Website's 600
Insights engineer Alex Himel said
developers can use the real-time data to test button
placement on the Like button CTR (click-through rate), or find the Open Graph
picture that generates the highest Like Story CTR.
The idea is
that developers will use this information to improve Like buttons on their
Websites, ideally to boost traffic and monetization.
expanded Popular Pages to users for the top 100 pages that people are liking,
commenting on and sharing, and provides gender, age range, country and language
information for each interaction that occurs on a Website and on
This data is
aggregated so no personally identifiable information can be accessed, Himel
Insights for Websites also shows similar metrics for the number of times people
saw and left comments, saw comment stories on Facebook and clicked through to a
comes one week after the social network launched
a new Comments Box plug-in to improve the distribution and
quality of comments on your site.