Application Development: Google Acquisitions Target Social Apps, Search for Google Me
In its 11-plus years of operating, Google has rarely been shy about snapping up companies where it sees a need. Google has acquired DoubleClick for display advertising and the wealth of ad data the company holds, Postini for cloud-based e-mail security and, of course, the prized YouTube video-sharing Website. Then the economy tanked and Google's shopping spree dried up; the company acquired no companies from October 2008 until August 2009, when it bid for On2 Technologies. Since that time, the company has pursued and snapped up more than 20 companies and counting in search, social networking, gaming, advertising, cloud collaboration and a few miscellaneous acquisitions. The key theme here is Google's increase in social-oriented purchases. Expect buys such as Slide, Jambool, Angstro and SocialDeck to bolster Google's Social Me network to fight Facebook. Scores.org has whipped up a helpful infographic to put the purchases in perspective. In the slide show, eWEEK runs through the deals here.