Google will start showing content ratings for all applications on Android Market, in an effort to improve the user experience, which has been lacking compared with Apple's App Store.
Google Nov. 24 said it will start showing content ratings for all
applications on Android Market in the next few weeks.
Applications will be categorized according to All, Pre-teen, Teen and Mature,
with specific details on the rating levels located at the Android Market Help Center
For example, according to the ratings guide:
"Apps that include references to drugs, alcohol or tobacco products or
their use should be rated Teen or above. Apps that focus on the consumption or
sale of drugs, alcohol or tobacco should be rated Mature. Illegal activity or
content that is targeted at minors is not allowed in Android Market."
There are no changes to Android Market's content policy, but it's clear
Google is taking a page from Apple's book with its own App Store, which has
itself been a little inconsistent
Apple has banned several apps for not adhering to content policies,
sometimes erring on the side of caution.
Google Android Developer Ecosystem advocate Eric Chu billed
the change as a way to fulfill a top request from users
to give them more information about applications on Android Market.
Starting next week, developers submitting new or updated applications will
be required to include a rating for all applications and games uploaded onto
Moreover, developers will have the next several weeks to add a rating to
their existing applications and games. Once content rating is visible to users,
any applications or games that do not include a rating will be treated as
This is the latest of several changes Google has been making to the Android Market
to improve the user experience.
The company has added
paid app and billing support and several more countries and
is working on allowing consumers to have apps they purchase billed directly
to their wireless carrier bills rather than
through the Market's lacking payment infrastructure.
Google is also supposedly constructing a deal
with eBay's PayPal to improve billing