Google is canning support for the H.264 video codec standard espoused by Apple and Microsoft in favor of its open-source WebM and the Theora codecs. Media immediately flags BS.
Google Jan. 11 said it would no longer support the H.264 video
codec standard for its Chrome Web browser, an effort to push its open source WebM
codec and the Theora codec.
Google Chrome Product Manager Mike Jazayeri said these codecs, which encode and
decode video and audio content in the Web browser, hew more closely to the
search engine's HTML5 goals.
"We are supporting the WebM (VP8) and Theora video
codecs, and will consider adding support for other high-quality open codecs in
the future," Jazayerisaid
in a blog post.
"Though H.264 plays an important role in video, as
our goal is to enable open innovation, support for the codec will be removed
and our resources directed towards completely open codec technologies."
Jazayeri added that while these changes will occur in the
next couple months Google is announcing them now to give content publishers and
programmers time to rewrite applications to support WebM and Theora. Mozilla
Firefox and Opera browsers support these standards.
The move, as the blogosphere has duly noted, is risky.
H.264 is considered the de facto standard among video codecs. But it's a
proprietary technology owned by MPEG LA, who made the codec a standard long
before more viable options existed.
Google doesn't want to support such a technology from an
organization that charges lofty licensing fees. MPEG LA licenses hundreds of
video-related patents on behalf of patent holders Microsoft, LG Electronics,
Panasonic, Philips Electronics, Samsung, Sharp, Sony, and Toshiba.
It's easy to see why Google wants to quash H.264 support,
but the media
isn't buying Google's politic
explanation of wanting to support "open innovation" -- not when broader
endorsement of the WebM codec will clearly boost Google.
Ironically, Silicon Alley Insider called
Google's move to drop H.264
support one right out of Microsoft's playbook: promote its own format at the
expense of another.
Apple enthusiast John Gruber pointed out some potential
hypocrisy in Google's justification that the move is purely toward ensuring
openness. After all, Chrome ships with support for the Adobe's proprietary
Flash player; there's no openness there. Gruber explained
"If Google is dropping support for H.264 because
their 'goal is to enable open innovation,' why don't they also drop
support for closed plugins like Flash Player? As it stands now, Chrome not only
supports Flash, it ships with its own embedded copy of Flash. I don't see how
Google keeps Flash but drops H.264 in the name of 'openness' without
being seen as utter hypocrites."
That, too, is a play out of the playbook of Microsoft and
other tech companies: embrace and extend openness where the openness in
question benefits the company.
For Google, the push to move developers away from H.264
and toward WebM is such a maneuver. It's also a question of pride and money.
Google doesn't want to swallow its pride and endorse a technology that requires patent royalties, not when it already spent
$124.6 million to buy and open-source the WebM codec in its 2009 acquisition of On2 Technologies.
CNET has the best write-up of the issue here