Google announced that its Google Analytics Data Export API beta is now available for developers.Google announced that its Google Analytics Data Export API beta is now available.
What this means is that Google is enabling developers to extend
Google Analytics in new and creative ways by providing a standardized
platform for integrating analytics data with their own business data.
Developers can integrate Google Analytics into their existing products
and create stand-alone applications that they sell. Users could see
snapshots of their analytics data in developer-created dashboards and
gadgets. And users and business owners will have opportunities to
access their Google Analytics information in a variety of new ways.
In a blog post by Nick Mihailovski and the Google Analytics API Team, Mihailovski said:
"The Data Export API is easy to use and provides read-only access to
all your Analytics data. Any data that's available through the
standard Analytics web interface is available through the API. The
Analytics API is a Google Data API. This is the same API protocol for
Google Calendar, Finance and Webmaster Tools. If you've used any
of these APIs, the Google Analytics Data Export API will look very
familiar to you.
"For the JavaScript and Java programming languages, we've provided
client libraries to abstract and simplify the process. We're also
working on supporting more programming languages. In the meantime, for
any programming language you want to use you can make requests directly
to the API over HTTP and access the data in X M L."
Meanwhile, Google partners are delivering applications that use the
API and provide users with access to analytics. For instance, Actual
Metrics has released an Android application that allows users to access
Google Analytics from their phones. Another partner, Desktop Reporting,
enables users to access Google Analytics from their desktops.
In addition, Mihailovski said, "MailChimp has integrated Google
Analytics into their e-mail marketing platform, and ShufflePoint
provides a service for adding Google Analytics data into PowerPoint
presentations. See how youcalc has created apps that allow you to mash
up Google Analytics, AdWords, Salesforce.com and other enterprise data."
Developers can become part of the Google Analytics developer community by joining the Google Analytics APIs Group.